I have always believed that our best customers are the ones who take the time to learn about the market from experts and firsthand experience. Our philosophy of educating consumers about the market and how to adapt to changing market conditions has led to a decade of successful sales. I started my real estate career educating first-time buyers on home values, negotiation strategies, and the benefits of ownership. Today, I have expanded my lessons to include the opportunities a down market offers to move-up buyers, retirement planners, and possible solutions for those owners who must move but cannot afford to sell. Our marketing education takes on several shapes but always includes four important inquiries:
- What is it they want?
- What do they need to know to accomplish what they want?
- Who can get them where they want to be?
- What is the benefit to them for doing business with us?
No matter what shape the consumer takes, be it first-time buyer or move-up seller, the process is more successful when the focus is on educating the consumer rather than selling, selling, selling.
