The majority of home sellers base their selection of a Realtor on two criteria: 1) The price an agent recommends for a seller's home and 2) the commission the brokerage charges. It is interesting to note that overpriced homes take longer to sell and generally net the seller less money in the long run. The second criterion, commission, can be viewed as either a value-added or value-subtracted commodity. The cost to do business is an expensive and constantly increasing factor in marketing and servicing homes for sale. That being said, consumers get what they pay for.
So what do wise consumers base their choice of a Realtor on? The answer is a combination of three factors: 1) The marketing and exposure the property will receive. 2) The response interested potential buyers receive. 3) The service the home owner receives throughout the marketing, negotiations, and closing process. Top Realtors realize exposure, response time, and service are the difference-makers that cause them to stand out from the crowd.
As easy as it is to focus on two numbers--price tag and commission rate--more and more home sellers are looking beyond the surface and asking questions concerning a Realtor's plan for their home. Top Realtor marketing plans always include maximum exposure, quick response time, and quality service. This is where the selection of a Realtor pays off.
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Tami DeLand and Steve HansenSaint Cloud and Central Minnesota REALTORS
Coldwell Banker Burnet
(320) 258-6675
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St. Cloud Real Estate, Condos, Homes for SaleCentral Minnesota Real Estate---
